Anthropologie sees ‘tremendous success’ in swim, launches year-round collection

Holly Thrasher, Chief Merchandising Officer for Anthropologie Women’s and Weddings, highlighted the company’s success in the vacation and resort wear categories: “We’ve seen tremendous success in our vacation and resort wear categories, particularly in swim, which has shown double-digit growth year over year.

With travel on the rise, our customers are looking for pieces that help them look and feel great, no matter where they go.

Celandine fills this gap, providing a curated collection that brings both every day and getaway moments to life.” This launch aligns with a notable increase in vacation-related searches on Anthropologie’s website, which saw a 97% growth year over year.

Customer interest in keywords like “swim”, “resort”, and “beach” rose by 29%, indicating a growing demand for stylish and accessible vacation wear. Celandine capitalizes on this trend, offering an all-encompassing lifestyle wardrobe suited for beach outings, dinners, and other vacation activities…