Assouline and Scarlett Open a Saint Tropez Boutique at 24 Rue Henri Seillon
The boutique, located at 24 Rue Henri Seillon, celebrates the intersection of culture and art de vivre, showcasing Assouline's illustrated books and curated objects.
Assouline and Scarlett Open a Saint Tropez Boutique at 24 Rue Henri Seillon
Assouline has arrived in Saint-Tropez this summer with Scarlett x Assouline, a one of a kind boutique at 24 Rue Henri Seillon that blends cultural bookstore, design shop and Riviera lifestyle space into a new vision of art de vivre in the South of France.
Scarlett x Assouline in Saint-Tropez
Located in the heart of the village at 24 Rue Henri Seillon, 83990 Saint-Tropez, Scarlett x Assouline is described by local tourism boards as a “boutique unique née de la rencontre entre deux univers d’exception” a unique store born from the meeting of two exceptional worlds. The space is conceived as a true lifestyle destination, where visitors can discover Assouline’s illustrated books and curated objects while soaking up a particular summer mood of the French Riviera.
The boutique is open all year round, extending the seasonal spirit of Saint Tropez into a permanent cultural address for residents and visitors alike.
Culture meets art of living Assouline, often described as a “luxury brand on culture,” is known for turning books into design objects, crafting titles on destinations like St. Tropez Soleil and St Tropez Yachting alongside collections on fashion, art and travel.
In Scarlett x Assouline, these volumes sit alongside unique lifestyle pieces, from decorative objects to writing accessories, creating a space where culture and art de vivre converge.
Visitors can browse and buy a book that captures the mythology of Saint Tropez its yachting regattas, parties, landscapes then pair it with a carefully chosen object or gift, making the boutique feel like a curated salon rather than a traditional bookstore.
A new Riviera art de vivre The collaboration aims to embody a “new Riviera art de vivre,” one that is inspiring yet approachable, anchored in the daily rhythms of the village…
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