From Blue Ribbon Sports to Nike The Humble Origins of The Swoosh
From its humble beginnings as a distributor of Japanese Onitsuka Tiger shoes, Blue Ribbon Sports transformed into Nike with the help of Carolyn Davidson's iconic Swoosh logo.
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Articles by Alyssa Jade Mann
Serena Williams Joins Nike to Celebrate The Philip H. Knight Campus And a Headquarters Built For Movement
Nike's 400-acre headquarters is renamed to honor co-founder Phil Knight, marking a living expression of the company's roots and bold vision.
From 300 Pairs in a Basement to a 400 Acre Philip H. Knight Campus Nike’s Headquarters Story
Nike’s first “campus” really did start in Phil Knight’s parents’ basement, with around 300 pairs of shoes stacked in a corner and a fledgling business run out of a car and a phone line. Six decades later, that scrappy setup has evolved into the Philip…
Trail Running Moves to The City HOKA Turns Hangzhou Into a Trail Lifestyle Lab
Step into a world of innovation and community at HOKA's Hangzhou trail, where tech meets tradition and every detail is crafted for the modern runner.
Retail Destinations Are Being Designed Beyond the Storefront
For a long time, retail strategy focused primarily on what happened inside the store. Merchandising, assortment, service model, conversion optimization, and store layout were mostly inward-facing concerns. The outside of the building was branding. The street was someone else’s problem.…
Lululemon Expands UK EMEA Hub With Space For 300 Employees And Flexible Working
Lululemon's new UK Store Support Centre in London is a 300-employee hub, emphasizing workplace wellbeing and collaboration.
Burberry Enters Into Active Wear With Sporty Staples and Lightweight Layers
Burberry is positioning Burberry Activewear as a lifestyle extension of its historic outdoor and sports heritage, not a bolt-on athleisure line, using house codes like the Burberry Check and reflective Burberry Knight to make performance basics feel unmistakably Burberry while staying function led. Heritage First Positioning The…
New Balance Marks 120 Years in Shanghai With a Heritage Rich, Nostalgia Driven IAPM Exhibition
New Balance marked its 120th anniversary in Shanghai with a limited time exhibition at IAPM Mall’s 1F atrium, using heritage rich storytelling, tactile displays and KOL Chen Xingxu to turn a milestone celebration into a sharp read on where China’s sneaker market is right now. Anniversary Details In…
Why Shopify Merchants Are Using Bundle Builders to Increase AOV
Most Shopify store owners hit a ceiling with average order value at some point. Single-product purchases only go so far, and discounting eats into margins fast. That’s exactly where product bundles come in, and why bundle builder tools have become one…
Lancôme Launches Absolue Longevity MD with Immersive Longevity Experience in New York City
Lancôme brought its longevity vision to life in New York City with The Circle of Longevity MD, an immersive launch event celebrating its new Absolue Longevity MD skincare collection. Held on May 1, 2026, the experience marked a strategic move…