Author Profile

Ifrah Nadeem

RetailBoss Contributor

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences for RETAILBOSS, with a background in advertising and marketing.

  • News
  • Retail
  • Luxury
  • Fashion
  • Marketing

About

About Ifrah Nadeem

Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences across fashion, beauty, and luxury for RETAILBOSS. She has a background in advertising and marketing. Her work follows how brands reach customers through collaborations, ambassador campaigns, store openings, and experiential events. Her recent coverage includes L'Oreal Groupe's partnership with Paris Saint-Germain, Saie's London pop-up, and retail expansion by brands including Furla and Montblanc.

Latest Stories

Articles by Ifrah Nadeem

L'Occitane en Provence: L’Occitane Partners With Rixos to Supply Amenities Across 45 Hotels — image 1

L’Occitane Partners With Rixos to Supply Amenities Across 45 Hotels

L’Occitane en Provence has announced a global guest-amenities partnership with Rixos Hotels covering 45 properties in nine countries. Starting in 2026, its Aromachologie Dispenser Collection will be introduced progressively across the Rixos portfolio, extending the beauty brand’s presence through a hospitality channel.

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