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Mytheresa and Max Mara Build an Exclusive Cashmere Wardrobe

Mytheresa has introduced a Max Mara cashmere capsule exclusive to its platform, spanning outerwear, knitwear and separates.

Published: Oct 10, 2026 3:57 PM

By Ifrah Nadeem

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Mytheresa and Max Mara Build an Exclusive Cashmere Wardrobe

Image: Mytheresa / Max Mara.

Mytheresa and Max Mara have introduced an exclusive cashmere capsule covering outerwear, cardigans, sweaters, skirts and trousers. The range gives the luxury ecommerce retailer a dedicated Max Mara assortment rather than simply another selection from the label’s main collection.

Mytheresa identified several pieces as exclusives, including cashmere coats, knitwear and skirts. The assortment spans both pure-cashmere and cashmere-blend pieces, so the material composition varies by product.

An exclusive across categories A wardrobe that runs from coats through separates gives Mytheresa more ways to merchandise the partnership across an entire cold-weather outfit, while Max Mara gains a curated channel for its cashmere proposition. The capsule sits within Mytheresa’s existing Max Mara cashmere selection.

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Mytheresa and Max Mara Build an Exclusive Cashmere Wardrobe

Mytheresa has introduced a Max Mara cashmere capsule exclusive to its platform, spanning outerwear, knitwear and separates.

Unlock the rest of this story

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