Golden Goose Names Belinda Bencic an Ambassador With an Off-Court Campaign
The tennis player joins Golden Goose’s ambassador community in a city-based campaign that connects sport with the brand’s everyday fashion offer.
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Articles by Ifrah Nadeem
Old Navy Scales Beauty to 500 US Stores With a Fragrance-Led Cross-Selling Strategy
Old Navy Beauty Co. pairs seven custom scents with third-party beauty brands as the apparel retailer expands beyond its pilot toward a nationwide rollout.
Tory Burch Brings Its Resort Rosette Technique to Song Yuqi’s Custom Stage Gown
Song Yuqi’s custom Tory Burch gown translates a Resort 2026 draping technique into a performance look for her new single in Macao.
Betty Crocker Turns Its Packaging Refresh Into a Fashion Moment With Cake-Slice Handbags
The Betty Ate Collection translates familiar cake mixes and the red-spoon identity into limited-edition accessories, putting a grocery-aisle redesign into a fashion conversation.
Polo Ralph Lauren Builds Fall 2026 Around Layered Outerwear
Polo Ralph Lauren builds its Fall 2026 womenswear story around leather, wool and classic outerwear designed for layered seasonal dressing.
Bath & Body Works Extends Into the Night Toward Men’s Fragrance
Bath & Body Works is using the seven-year durability of Into the Night to support a complementary men’s fragrance and a broader franchise strategy.
MAC Pairs ‘We All Wear MAC’ Campaign With a $38 Skin Tint Stick
MAC’s global campaign connects celebrity and creator visibility with a sheer-coverage complexion product in 20 shades.
AfterShip Adds AI Agents for Delivery Exceptions and Returns Reviews
The suite includes predictive delivery dates and risk assessment tools, aiming to streamline order resolution and improve customer outcomes.
Karl Lagerfeld Extends Paris Hilton Partnership and Introduces Digital Character NOT-KARL
Photographed by Matt Easton, the fall campaign features Karl Lagerfeld and NOT-KARL against retro television screens, marking the beginning of a longer story.
Kay Beauty Enters Skincare With Two Products as Nykaa Extends the Brand
Kay Beauty enters skincare with Hydra Glaze Essence and Hydra Base Water Crème.