Dior to the High Street: The Winter 2025 Trend Making Scarves the Star
In a season where consumers are buying less but expecting more from each item, multi‑purpose pieces that combine warmth are well‑positioned to win.
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EDITOR-IN-CHIEF
Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…
About
Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.
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In a season where consumers are buying less but expecting more from each item, multi‑purpose pieces that combine warmth are well‑positioned to win.
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