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Brown Sugar Babe, the beloved indie fragrance and body-care direct-to-consumer brand, is making a memorable leap from online sensation to brick-and-mortar pioneer with the opening of its first flagship store in Atlanta in November 2025. Founded by fragrance entrepreneur and…
Rhode Skin, the viral skincare line founded by Hailey Bieber, is hitting a new milestone with a dramatic global expansion, planning a country rollout through permanent retail installations in Sephora beginning in late 2025 and accelerating through 2026. This strategic…
K-Beauty champion Peach & Lily is stepping onto the international stage with its first-ever brick-and-mortar launch outside the U.S., announcing a flagship opening in Mexico City in early 2026 as part of Ulta Beauty’s sweeping entry into Mexico. Led by…
Phlur, the Texas-born “clean fragrance” pioneer once known for transparency and minimalist design, has rapidly evolved into one of America’s fastest-growing contemporary fragrance houses. Founded in 2014 by Eric and Cynthia Korman, the brand became one of the first Certified B Corporations in…
Aesop was founded in 1987 in Melbourne, Australia, by Dennis Paphitis, a hairdresser who began blending essential oils into salon treatments to counter synthetic aromas in commercial haircare. His formulations resonated with clients seeking natural and sensorial products, eventually leading…
The Ordinary, an industry leader in transparency and ingredient-driven formulas, has unveiled its first-ever book, aptly titled Ingredients, marking a major milestone in its nearly decade-long journey to empower and educate beauty enthusiasts. The coffee table book, now available following…
Unilever has officially announced the sale of its prestigious skincare brand, Kate Somerville, to Rare Beauty Brands, signaling a new era for this beloved line known for its results-driven formulations and Hollywood-rooted clinic in Los Angeles, located on Melrose Place.…
The 40th edition of Deloitte’s annual Holiday Retail Survey reveals that American shoppers plan to spend an average of $1,595 in 2025, a 10% year-over-year decline, and the first notable dip since the post-pandemic recovery began. As economic expectations sink…
L’Oréal has made headlines with the launch of its most advanced artificial intelligence beauty tool to date — Beauty Genius, a next-generation digital assistant designed to revolutionize how consumers navigate personal care, product selection, and beauty routines. Unveiled in Paris…
Skin Cupid, the digital-first K-beauty retailer, has made a major leap, opening its first-ever physical boutique in the heart of London —transforming the online sensation into a high-touch, immersive retail experience. This debut flagship, dubbed the House of Cupid, is…