Retail

Pantone names Cloud Dancer as its 2026 Color of the Year

Pantone has named Cloud Dancer, a soft white neutral, as its 2026 Color of the Year, marking the first time the company has ever selected a

Pantone names Cloud Dancer as its 2026 Color of the Year
Retail

Pantone names Cloud Dancer as its 2026 Color of the Year

Pantone has named Cloud Dancer, a soft white neutral, as its 2026 Color of the Year, marking the first time the company has ever selected a shade of white for the title. Officially coded as PANTONE 11-4201 Cloud Dancer, the hue is described as a “billowy, balanced white” meant to bring calm and clarity to an overstimulated world.

What is Cloud Dancer?

Cloud Dancer is a nuanced off‑white with a soft, airy feel and slightly warm undertones, designed to read as deliberate and elevated rather than stark or clinical. Pantone Color Institute leaders frame it as “a lofty white that serves as a symbol of calming influence in a society rediscovering the value of quiet reflection.”

Pantone’s Color of the Year program, launched in 1999, has highlighted shades like Sand Dollar and Peach Fuzz in past years, but this is the first time in 26–27 years that a true white…

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