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Bloomreach AI Shopping Assistant Sees 113% Black Friday Engagement Surge

As AI-powered assistants become more mainstream, alongside rising AI-driven traffic and personalization benchmarks across the industry.

Published: Dec 8, 2025 7:00 AM

By Jeanel Alvarado

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Bloomreach AI Shopping Assistant Sees 113% Black Friday Engagement Surge

Bloomreach’s AI shopping assistant is emerging as a clear Black Friday winner, with a new Business Wire release reporting a 113% increase in messages sent on Black Friday versus the prior Friday. The data shows how conversational commerce is starting to sit alongside email and search as a core performance channel during peak season, rather than a fringe experiment.

Conversational AI drives engagement spikes Based in MOUNTAIN VIEW, CALIFORNIA, Bloomreach positions its platform as “agentic” personalization, and its AI shopping assistant as a way to guide shoppers through complex catalogs in real time.

On Black Friday (November 29), messages sent to the assistant surged by 113% compared with Friday, November 21, while Cyber Monday (December 1) saw a 61% uplift versus the prior Monday.

Customers were mainly asking product-focused questions, often prompting the assistant to “tell me more” as they shopped for gifts, a behavior Bloomreach says is ideal for conversational guidance when shoppers are less familiar with items.

Mobile was a major starting point for these conversations, consistent with usage outside peak season…

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Bloomreach AI Shopping Assistant Sees 113% Black Friday Engagement Surge

As AI-powered assistants become more mainstream, alongside rising AI-driven traffic and personalization benchmarks across the industry.

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