Jo Malone London Launches AI Scent Adviser with Google Cloud

How the AI Scent Adviser works Available now on JoMalone.com in the United States and the United Kingdom, the experience guides shoppers through an intuitive, conversational journey rather than rigid filters or drop-down menus.

Customers describe the kind of scent they are drawn to—either for themselves or as a gift—and the adviser translates that language into fragrance suggestions from the Jo Malone London portfolio.

Behind the scenes, the tool uses Google’s Gemini and Google Cloud’s Vertex AI platform to interpret natural-language responses and map them to Jo Malone London’s olfactory data, generating expert-informed recommendations in real time.

Solving the “no testers online” problem Jo Malone London and parent company The Estée Lauder Companies frame the launch as a response to one of fragrance e-commerce’s biggest hurdles: the lack of sensory cues when shopping online…