Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

  • News
  • Featured
  • Retail
  • Fashion
  • Beauty

About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

5 Fatal Missteps That Lead To Forever 21 Second Bankruptcy

Opinion: 5 Fatal Missteps Leading to Forever 21 Bankruptcy

As I walk past another Forever 21 liquidation sale—the second in six years—I’m not struck by the company’s demise but rather by the audacity to blame economic factors when a series of boardroom failures is to blame. I’ve watched this…

Retail
73% Gen Z adjust shopping habits due to retail prices, report

73% Gen Z adjust shopping habits due to retail prices, report

As of 2025, Generation Z—the 70 million Americans born between 1997 and 2012—has solidified its role as the most influential demographic in US fashion, blending nostalgia, sustainability, and digital-first shopping habits to redefine industry norms. With an average annual apparel spend…

Insights
Bath & Body Works Bets On Scent To Win Gen Z

Bath & Body Works Bets On Scent To Win Gen Z

Bath & Body Works reveals surprising trend: Gen Z customers flock to physical stores to smell products before purchasing, defying digital shopping expectations. The fragrance and body care retailer is doubling down on this insight with a comprehensive strategy that…

Beauty
Is Hudson's Bay Closing in 2025?

Is Hudson’s Bay Closing in 2025?

As of March 2025, Hudson’s Bay, Canada’s oldest company, is facing a critical juncture. The iconic department store chain, which has been in operation since 1670, has announced plans to liquidate its entire business unless it secures additional financing. This…

BusinessFAQ
75% of Gen Z Purchases Outspend Millennials by 10%, Report

75% of Gen Z Purchases Outspend Millennials by 10%, Report

As of 2025, Generation Z—the 70 million Americans born between 1997 and 2012—has solidified its role as the most influential demographic in American fashion. Blending nostalgia, sustainability, and digital-first shopping habits to redefine industry norms, this cohort is steering brands toward…

Insights
Charlotte Tilbury’s Iconic Products Land at Bluemercury

Charlotte Tilbury’s Iconic Products Launch at Bluemercury

Charlotte Tilbury Beauty, the award-winning global luxury makeup, skincare, and fragrance brand, has launched at Bluemercury, a leading US luxury beauty retailer, marking a strategic expansion to deepen its reach in one of its largest markets. Available online and in 35…

BeautyNews
RETAILBOSS DISCOVERY

What are you looking for?

Search the stories, companies and ideas shaping retail.

Start exploring

Esc to close · Tab to navigateOpen full results