Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Young shoppers targeted with AI-driven celebrity scams

Gen Z shoppers targeted with AI-driven celebrity scams

As the holiday shopping season approaches, McAfee’s 2024 Global Holiday Shopping Scams Study sheds light on a concerning trend: AI-powered scams and deepfakes are becoming increasingly prevalent, targeting younger demographics with deceptive tactics. The rise of AI-generated synthetic media, also…

Insights
6 Common Holiday Scams and How to Avoid Them

6 Common Holiday Scams and How to Avoid Them

As the holiday shopping season ramps up, consumers increasingly turn to online platforms for their gift purchases, seeking convenience and variety. However, this shift also heightens the risk of encountering scams. According to McAfee’s 2024 Global Holiday Shopping Scams Study, 70%…

FAQStrategy
How to Spot Fake Online Shopping Sites

How to Spot Fake Online Shopping Sites

With the holiday season in full swing, it’s vital to recognize the latest tactics used by scammers and the methods to identify fake online shopping websites. With over $1 trillion spent on online retail in the U.S. in 2022 alone,…

Strategy
Walmart Rolls Back Diversity Policies Amid Conservative Pressure

Walmart Rolls Back Diversity Policies Amid Conservative Pressure

Walmart, the world’s largest retailer, has announced a significant rollback of its diversity, equity, and inclusion (DEI) policies. This decision aligns with a growing trend among major corporations responding to pressure from conservative activists, particularly following the recent political climate…

NewsRetail
Shein Seeks to Maintain Legal Pressure on Temu

Shein Seeks to Maintain Legal Pressure on Temu

Shein, the Chinese fast-fashion giant, urges a federal court in Washington to keep its lawsuit against rival Temu active. The lawsuit alleges copyright infringement, trade secret theft, and false advertising, highlighting the intense competition between these online retail powerhouses. RB…

FashionLaw
Credit: Boohoo.com

Boohoo Co-Founder Boosts Company Stake Amid Market Fluctuations

Carol Kane, co-founder of Boohoo, increased his stake in the company by purchasing 294,350 ordinary shares. This decision comes when the retail sector is experiencing various challenges, making the co-founder’s confidence in Boohoo’s future particularly noteworthy. RB Insights The co-founder…

FashionNews
Zara vs. Shein vs. Cider: Which Is Better?

Zara vs. Shein vs. Cider: Which Is Better?

Zara has long been a staple in the fast fashion industry, known for its trendy and affordable pieces. However, in the face of rising competition from brands like Shein and Cider, it’s essential to take a fresh look at what…

Fashion
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