Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

10 Van Cleef & Arpels Jewellery Under $2000

10 Van Cleef & Arpels Jewellery Under $2000

In this curated list, we explore eight stunning Van Cleef & Arpels jewelry pieces that offer the brand’s allure without breaking the bank. These selections include captivating pendant necklaces, charming bracelets, and more, embodying the brand’s signature jewelry. The Sweet…

Consumer & Shopping Trends
5 Fashion Lawsuits to Monitor in 2024

5 Fashion Lawsuits to Monitor in 2024

The fashion and retail industries are no strangers to high-stakes legal battles, and 2024 has certainly set the stage for some gripping courtroom dramas. The typical fashion lawsuits often revolve around issues such as antitrust and intellectual property (IP) disputes,…

LawNews
10 Top Fashion E-commerce Companies Worldwide

10 Top Fashion E-commerce Companies Worldwide

Fashion e-commerce continues to be a booming sector globally, with companies leveraging technology and innovative strategies to attract and retain customers. To provide a clear and concise comparison, here are the top fashion e-commerce companies worldwide, based on their market…

InsightsRetail
Retail Readiness Checklist

How to Succeed in Stores: Retail Readiness Checklist

I recall the challenges of getting products into retail stores, and through firsthand experience, I’ve learned that it’s not just about having a great product—it demands a strategic approach to showcase its retail viability. I’ve navigated every step from ensuring…

EducationFAQ
How to Find Retail Buyer Contacts

How to Find Retail Buyer Contacts: Insider Tips from a Veteran

Finding retail buyer contacts requires a multifaceted approach. Crucial steps include utilizing platforms like LinkedIn, attending trade shows, tapping into industry resources, and maintaining persistent follow-up. From my firsthand experience, building a strong online presence to catch buyers’ eyes, leveraging…

EducationFAQ
Tips on How to Contact Retail Buyers

6 Tips on How to Contact Retail Buyers

With over 15 years as a consultant in this field, I’ve learned that getting your product into retail stores requires a blend of strategy, persistence, and relationship-building. From my firsthand experience, here’s how it’s done. Building a strong online presence…

FAQStrategy
Fenty Beauty Business Model

Fenty Beauty Business Model (2017-2024)

Fenty Beauty, founded by global superstar Rihanna in 2017, has become a groundbreaking force in the cosmetics industry, reshaping the standards of beauty and inclusivity. The brand’s innovative marketing strategies and keen understanding of consumer needs have turned it into…

MarketingNews
Temu responds to news of lawsuit from Arkansas, US

Temu responds to news of lawsuit from Arkansas, US

The State of Arkansas has filed a significant lawsuit against the Chinese e-commerce platform Temu, accusing it of severe privacy violations and deceptive trade practices. The lawsuit, spearheaded by Arkansas Attorney General Tim Griffin, was filed in Cleburne County Circuit…

FashionLaw
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