DUER Opens New Store at Southgate Centre in Edmonton

  View this post on Instagram   A post shared by Stuart Skinner (@skinner_74) During the Grand Opening Weekend, fans can enter to win an exclusive meet-and-greet with Skinner, who was recently captured wearing DUER’s famous Performance Denim along with the brand’s more formal offering, NuStretch.

“These DUER pants feel awesome and look great too,” said Skinner. “Now that I’ve found pants with stretch that fit my muscular legs, they’ll be my go-to.” CEO Gary Lenett, leveraging an extensive background with industry leaders like Levi Strauss and Guess Jeans, continues to push DUER towards innovation in fabric technology.

“After decades making jeans for some of the world’s best brands, I started DUER because I couldn’t find pants I’d want to wear to ride my bike to an important meeting—this was the inception story of Performance Denim,” said Gary Lenett, CEO of DUER.

“Partnering with Edmonton’s own Stuart Skinner is a natural fit as he embodies the active, on-the-go lifestyle that our clothing is designed for and has deep roots in the community.” Further bolstering its retail network, DUER also inaugurated a new store on Larimer Street, Denver, CO, and another flagship location in…