Why DTC Brands Are Rethinking Their Marketing Mix
Historical DTC marketing examples explain why brands diversify their media mix rather than depend on a single advertising channel.
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Articles by Jeanel Alvarado
The Future of Wellness: Curallux Parent Company, Capillus Laser Therapy
Curallux, a leading ISO-13485 certified US manufacturer of photobiomodulating medical devices, is revolutionizing the wellness and beauty industry with its innovative use of medical-grade lasers. With an impressive revenue of $25.4 million, Curallux has established itself as a pioneer in…
Overstock.com is now Bed Bath & Beyond
Overstock adopted the Bed Bath & Beyond brand in 2023 after buying its intellectual property. This is a historical account of the rebrand.
Louis Vuitton opens restaurant in Saint-Tropez
This summer, the world-renowned luxury brand Louis Vuitton has taken a gastronomic leap by entrusting its new restaurant in Saint-Tropez to Michelin-starred chef Arnaud Donckele and acclaimed pastry chef Maxime Frédéric. The restaurant, nestled within the elegant White 1921 hotel,…
Coach launches Coach Airways Pop-Up Store
In a bold move that redefines the retail experience, American luxury brand Coach has launched an innovative concept store named ‘Coach Airways.’ This immersive retail pop-up is set inside a genuine 1981 Boeing 747-230B aircraft, stationed at the Freeport A’Famosa…
Strategic African American Retail Track (StAART) program: Explained
The Athlete’s Foot (TAF), a renowned sneaker store, has been making strides in promoting Black ownership within the footwear industry through its Strategic African American Retail Track (StAART) program. Launched in the summer of 2020 amidst the Black Lives Matter…
TikTok plans to open a retail store
TikTok, the social media platform that has taken the world by storm with its short-form videos, is set to make a significant move into the retail sector. Known for its ability to create viral trends and challenges, TikTok has become…
Paco Rabanne rebrands itself to simply Rabanne
Paco Rabanne has recently undergone a significant transformation, rebranding itself as simply “Rabanne”. This change comes in the wake of the death of its founder, Paco Rabanne, who passed away at his home in Portsall, Ploudalmézeau, France, on February 3,…
Gainful CEO Dean Kelly: ‘Target Partnership Marks First Foray into Retail’
Gainful, a leading nutrition brand known for its personalized supplements, has announced its first retail expansion in partnership with Target Corporation. This strategic collaboration aims to make Gainful’s high-quality, customized nutritional products more widely available to consumers across the United…
Boots to close 300 retail stores
The British health and beauty retail giant Boots has announced plans to close 300 stores across the UK within the next year. This decision comes as part of a broader strategy by Walgreens Boots Alliance, the parent company of Boots,…