In the dynamic world of fashion, innovation is key, one man stands out for his approach to redefining the way we perceive formal by seamlessly merging the worlds of casual comfort and elegance. Meet Justin Baer, a man who took a leap of faith into the entrepreneurial world in 2021. His vision was simple yet groundbreaking – a dress shirt under a sweater, minus the discomfort of bulkiness lead to the inception of Collars & Co.
This unique concept quickly caught the public’s attention when a TikTok video featuring his distinctive shirts went viral, propelling Collars & Co. into the spotlight. The brand’s rise to fame didn’t stop there. The brand’s popularity skyrocketed after Baer’s appearance on Shark Tank, where he secured a deal that led to a significant increase in sales.
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A post shared by Collars & Co. (@collarsandcoclothing) Today, Collars & Co.’s lifetime sales revenue proudly stands at an impressive $14.2 million. But Baer isn’t resting on his laurels. He plans to expand his business further by establishing brick-and-mortar stores nationwide.
View this post on Instagram A post shared by Collars & Co. (@collarsandcoclothing) In this interview, we delve deeper into Justin Baer‘s journey, exploring the inspirations that fuel his creativity, the challenges he has overcome, and his exciting plans for Collars & Co.
Join us as we unravel the captivating story of a man who dared to redefine fashion norms and, in doing so, created a new category of clothing that perfectly balances casual and dressy elements. 1. Justin, can you tell us about the inception of Collars & Co.? What inspired you to create a polo shirt with a firm collar?
Justin Baer, Founder & CEO, Collars & Co. I lived in NYC for 12 years and always wore a dress shirt under a sweater to work, but I always felt that it was uncomfortable, a pain to put on and I would always get hot. It was during the pandemic that I thought I’ve got to solve this and scratch my itch to create this Dress…
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