Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Skims to open permanent retail stores

Skims to open permanent retail stores

Skims, the American shapewear and clothing brand co-founded by Kim Kardashian, Emma Grede, and Jens Grede, is set to open its first permanent retail stores in 2024. This move marks a significant shift in the brand’s retail strategy, which has…

EcommerceFashion
Amazon launches Hub Delivery to empower local small retailers

Amazon launches Hub Delivery to empower local small retailers

Amazon, the global e-commerce giant, has recently launched a new initiative called the “Hub Delivery” program. This innovative program is designed to empower small businesses by partnering with them to deliver Amazon packages. The program aims to recruit 2,500 small…

Ecommerce
Marketing to Gen Z

Marketing to Gen Z: Strategies for Small Retailers

As Generation Z (born between 1995 and 2012) continues to gain significant spending power, small retailers must adapt their marketing strategies to attract and retain this influential demographic. With an estimated $44 billion in buying power, Gen Z is reshaping…

MarketingRetail
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