As a globally recognized retail expert, Jeanel Alvarado is a sought-after speaker for industry publications, events and conferences due to her expertise in marketing, e-commerce, merchandising, technology, and direct-to-consumer operations.
She is the Founder and CEO of RETAILBOSS, an internationally acclaimed media publication, consultancy and a community for retail executives and professionals worldwide. As a thought leader, she provides expert commentary, insights, and insider tips to various publications, making significant contributions to the evolving landscape of the retail industry.
Jeanel was recently featured in “Best Life: 8 Secrets About Shopping on QVC You Need to Know, According to Experts” published by Best Life Online.
The article delves into the intricacies of shopping on QVC, a popular home shopping network. It highlights how QVC has evolved from a television-based platform to a multi-channel retail experience, including online and mobile shopping. As a retail expert, Alvarado provides insights into QVC’s product selection strategy, explaining that the company focuses on generic products that all ages and genders can use. This approach, she explains, is a smart business decision as it allows for a wider customer base. The article also discusses other aspects of QVC’s operations, such as their proprietary brands, the psychology behind their broadcasts, and the potential savings customers can make by shopping “as-is” items.
She is also featured in “6 Secrets Sally Beauty Doesn’t Want You to Know” published by Best Life Online.
The piece uncovers various strategies employed by Sally Beauty to optimize customer experience and sales. It reveals that the beauty retailer uses artificial intelligence in partnership with Revionics to determine optimal pricing for over 6,700 unique items. The article also highlights the benefits of Sally Beauty’s Generic Value Products, which offer cheaper ingredients than name brands. Additionally, it emphasizes the advantages of following Sally Beauty on social media and signing up for their text messages for the best deals. The article further discusses the company’s sales techniques, encouraging customers to contact store managers for stock information and the convenience of online shopping with in-store pickup.
Connect with Jeanel on Linkedin.