Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Glossier Case Study: The Power of Aesthetic Branding

Glossier Case Study: The Power of Aesthetic Branding

In today’s digital age, aesthetics are everything. From social media feeds to website designs, the way that a brand visually presents itself can make or break its success. One brand that has taken the power of aesthetic branding to the…

Retail
What is Luxury Retail?

What is Luxury Retail?

When it comes to retail, there are two main types: luxury and mainstream. While they both offer products for sale, their differences are vast and significant. Understanding these differences is crucial for consumers looking to make informed purchasing decisions and…

GlossaryRetail
How can retailers be more sustainable?

How can retailers be more sustainable?

Retailers can become more sustainable by adopting various strategies and best practices that focus on reducing their environmental impact, promoting social responsibility, and supporting economic sustainability. Some of the strategies that retailers can adopt to become more sustainable include reducing…

RetailSustainability
3 Retail Tips To Successfully Launch Into Stores

3 Retail Tips To Successfully Launch Into Stores

Launching a product into retail stores can be a challenging yet rewarding endeavor. It requires careful planning, execution, and management to ensure success. One of the first steps in launching a product is identifying the target audience and understanding their…

Retail
What luxury brand is the oldest?

What luxury brand is the oldest?

Hermès holds the title of the world’s oldest luxury brand still in operation today. Established in 1837 by Thierry Hermès, the French fashion house initially produced saddles and other equestrian supplies. Over time, Hermès expanded its product range to include…

LuxuryRetail
How to approach retail buyers?

How to approach retail buyers?

Approaching retail buyers is a crucial step in getting your product into stores and expanding your business.Retail buyers are the gatekeepers of the retail industry. They are the ones that decide which products get on shelves and which ones don’t.…

EcommerceRetail
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