Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Fashion Retailer Scotch & Soda Seeks Bankruptcy Protection

Fashion Retailer Scotch & Soda Seeks Bankruptcy Protection

Scotch & Soda, a Dutch fashion retail company known for its high-end casual clothing and accessories, has filed for bankruptcy for its Dutch operations. The Amsterdam-based company, owned by an affiliate of Sun Capital Partners, Inc., has faced serious cash…

Retail
Dollar General invests $100M in staffing and stores

Dollar General invests $100M in staffing and stores

Dollar General, a leading discount retailer in the United States, has announced plans to invest $100 million in its stores, primarily focusing on staffing. This decision comes as the company aims to improve customers’ in-store experience and address recent scrutiny…

Retail
Hyper-Personalization: 7 Examples of Retail Marketing

Hyper-Personalization: 7 Examples of Retail Marketing

Hyperpersonalization is revolutionizing the retail industry by offering a more tailored and individualized shopping experience for customers. As technology continues to advance, particularly in the fields of artificial intelligence (AI) and machine learning, hyperpersonalization is becoming increasingly important for businesses…

DTCEcommerce
Walmart Launches Its New Content Creator Platform

Walmart Launches Its New Content Creator Platform

Walmart has recently launched a new platform called Walmart Creator, designed to connect content creators and influencers with the retail giant. This innovative platform aims to provide creators with the tools and resources they need to monetize shoppable products from…

MarketingStrategy
Mastering Omnichannel Retail Strategy In 2023

Mastering Omnichannel Retail Strategy In 2023

In today’s fast-paced retail landscape, mastering omni-channel retail is no longer just an ambition – it’s a necessity. According to recent research and reports, businesses that achieve a unified strategy across all channels are better able to reach and keep…

EcommerceFashion
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