As Pacsun embarks on a new chapter with Brie Olson taking the helm as the sole CEO, effective June 15, 2023, industry experts are optimistic about the future outlook of the popular teen apparel retailer. Olson’s appointment follows the retirement of co-CEO Mike Relich, who will continue to serve on the Pacsun Board of Directors as Vice Chairman.
With over two decades of experience in the retail industry, including 17 years at Pacsun, Olson has proven her ability to drive innovation and growth within the company. As President since 2021, she has been instrumental in introducing Pacsun’s first gender-neutral collection, Colour Theory, and leading the company’s entry into the kids’ category with Pacsun Kids. Olson’s leadership has also extended to the company’s AI and metaverse initiatives, including activations on Roblox.
Olson’s strong relationships with designers and other Pacsun partners, combined with her keen sense of style, are expected to be significant assets for the company as she steps into her new leadership role. Her track record of successful partnerships, such as those with The Metropolitan Museum of Art, Formula 1, Emma Chamberlain, and Storm Reid, demonstrates her ability to propel the brand forward through strategic collaborations across music, sports, and the arts.
In addition to Olson’s appointment, Russell Bowers will be appointed Chief Operating Officer while continuing to serve as Pacsun’s Chief Financial Officer. Bowers’ expanded role will see him overseeing Finance, Operations, and Information Technology functions, further strengthening the company’s leadership team.
As Pacsun moves forward under Olson’s leadership, the company is well-positioned to continue its trajectory of growth and innovation. With a focus on staying relevant to its core Gen Z audience, Pacsun is expected to maintain its status as an industry leader in the fast-paced world of fashion, music, and sports.
The Board’s confidence in Olson’s ability to lead Pacsun into the future is echoed by Neale Attenborough, a Managing Director at Golden Gate Capital, who stated, “Brie is a respected veteran and bold pioneer in the fashion industry and has been a key driver of Pacsun’s success. She has gained critical expertise in numerous leadership positions during her 17 years at the company and has her finger on the pulse of emerging brands and trends.”
As Pacsun enters this new era of leadership, the future outlook for the company appears bright, with Olson’s vision and expertise expected to drive continued success and innovation in the ever-evolving retail landscape.
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