Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Barbie Selfie AI Generator Goes Viral

Barbie Selfie AI Generator Goes Viral

The marketing strategy for the highly anticipated “Barbie” movie, set to hit theaters in July, has taken the internet by storm with its creative and engaging promotional posters. These colorful and ironic posters have gone viral on social media, drawing…

Retail
Hermès surpasses $200 billion valuation

Hermès surpasses $200 billion valuation

The renowned French luxury apparel house, Hermès has achieved a significant milestone by surpassing a market valuation of 200 billion euros ($218 billion USD). This impressive feat was primarily driven by soaring luxury sales, reflecting a strong demand for high-end…

Luxury
Banana Republic expands home category as part of rebrand

Banana Republic expands home category as part of rebrand

Banana Republic, a once-iconic fashion retailer, has experienced a decline in quality and sales over the years. The brand’s downfall can be attributed to several factors, including increased competition from fast-fashion retailers, changes in consumer preferences, and an inability to…

Fashion
What is the difference between Quiet Luxury and Stealth Wealth?

What is the difference between Quiet Luxury and Stealth Wealth?

Quiet luxury is a fashion concept that emphasizes understated elegance and timeless style. It focuses on high-quality craftsmanship, minimalist designs, and premium materials without the need for flashy logos or branding. Brands such as The Row, Loro Piana, Hermès, Brunello…

Luxury
Why did Aritzia get popular?

Why did Aritzia get popular?

Aritzia, a Canadian fashion retailer founded by Brian Hill in 1984, has become a popular destination for on-trend and affordable clothing. The company prides itself on offering “everyday luxury,” this unique category appeals to a wide range of consumers who…

Fashion
Aritzia Named in Copyright Lawsuit Over Retail Store Displays

Aritzia Named in Copyright Lawsuit Over Retail Store Displays

Aritzia, a fast-growing fashion chain, is currently facing a copyright infringement lawsuit filed by Tangle, Inc., a US-based toy company. The lawsuit accuses Aritzia of “improperly displaying unauthorized and illegal sculptures” in its stores and as part of one of…

Marketing
L’Oreal acquires Aesop, marking its largest-ever brand acquisition

L’Oreal acquires Aesop, marking its largest-ever brand acquisition

L’Oreal, the French cosmetics giant, has recently acquired Australian luxury cosmetics brand Aesop in a historic $2.53 billion deal, marking its largest-ever brand acquisition. Previously owned by Brazil’s Natura & Co since 2012, Aesop is renowned for its high-quality skincare,…

Beauty
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