Sephora Debuts Recycling Program with Pact Collective

Starting in May 2023, the Beauty (Re)Purposed program will be available at more than 600 Sephora stores across the U.S. and Canada. Customers can bring their clean, empty beauty products to participating stores, where they will be collected and sent to Pact Collective for recycling.

The empties will be sorted by polymer type, cleaned, and extruded into plastic pellets to create new recycled products. Some materials may also be downcycled, molecularly recycled, or converted to energy. To encourage participation, Sephora offers Beauty Pass points to customers who recycle their empty beauty products.

Those who recycle between 1-5 items will receive 50 points, while those who recycle between 5-10 items will earn 100 points. This rewards system not only incentivizes recycling but also fosters a sense of responsibility among consumers. The partnership between Sephora and Pact Collective goes beyond just recycling.

It also focuses on educating consumers about the importance of proper waste disposal and the complexities of discarding beauty packaging. By providing accessible information through various channels, including social media, digital platforms, and in-store promotions, the two…