Under Armour Wins Trademark Lawsuit In India

purchase the product believing it was an Under Armour item. Under Armour’s counsel, Rishi Bansal, demonstrated the deceptive similarity between the two brands, including the “ARMOR” part of the mark, font, style, and lettering.

As a result of the ruling, ABFRL has been ordered to refrain from using the impugned marks and logos or any other mark that may be confusingly or deceptively similar to those of Under Armour. The court has given Aditya Birla three weeks to file an undertaking in these terms.

“This legal triumph for Under Armour highlights the importance of protecting intellectual property rights and ensuring that consumers are not misled by deceptive branding practices,” said Retail Expert, Jeanel Alvarado.

Aditya Birla Fashion and Retail Limited, part of the Aditya Birla Group, is known for its repertoire of leading brands such as Louis Philippe, Van Heusen, Allen Solly, and Peter England, which have been established for over 25 years…