Under Armour Wins Trademark Lawsuit In India

Under Armour, which has been operating in India since October 2018, filed the lawsuit to restrain ABFRL from using marks such as “STREET ARMOR,” “SA,” or “STRT ARMR” on identical goods.

The court observed that Under Armour is a massive international brand with substantial and senior rights in India, and the marks used by Aditya Birla should be restrained due to their deceptive similarity.

The court heard that Under Armour’s branding was similar enough to ABFRL’s to count as ‘passing off,’ meaning that it could cause a consumer to purchase the product believing it was an Under Armour item.

Under Armour’s counsel, Rishi Bansal, demonstrated the deceptive similarity between the two brands, including the “ARMOR” part of the mark, font, style, and lettering…