Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Nordstrom Rack to Open New Location in Kennesaw, GA

Nordstrom Rack to Open New Location in Kennesaw, GA

Seattle-based fashion retailer Nordstrom, Inc. has announced plans to open a new Nordstrom Rack in the spring of 2024. The new store will be located in Barrett Place in Kennesaw, Georgia. “We look forward to opening this new Nordstrom Rack location in the Kennesaw community,…

BusinessRetail
Nordstrom Rack Opens New Location in Las Vegas

Nordstrom Rack Opens New Location in Las Vegas

Nordstrom Rack, the off-price retail division of Nordstrom, Inc., is set to open a new location in Las Vegas in spring 2023. The store will be situated in the Best in the West shopping center, a 427,000 square-foot regional power…

BusinessRetail
Estée Lauder and BALMAIN Partner to Launch BALMAIN BEAUTY

Estée Lauder and BALMAIN Partner to Launch BALMAIN BEAUTY

The Estée Lauder Companies Inc. and BALMAIN have entered into a license agreement to collaboratively develop, produce, and distribute an innovative line of beauty products that will speak to luxury consumers around the world: BALMAIN BEAUTY. The collaboration is expected…

BeautyLuxury
Missha Launches at Saks Fifth Avenue

Missha Launches at Saks Fifth Avenue

A leading Korean cosmetics brand, Missha has recently announced its partnership with Saks Fifth Avenue, marking the brand’s entry into the luxury department store arena. This collaboration is a significant milestone in Missha’s North American expansion plans and highlights the…

BusinessFashion
JCPenney Beauty Expands Partnership with Thirteen Lune

JCPenney Beauty Expands Partnership with Thirteen Lune

The national rollout builds on the flagship partnership with thirteen lune, a first of its kind, e-commerce destination designed to inspire the discovery of BIPOC-founded beauty brands that resonate with people of all colors. Championing the beauty of inclusion, thirteen…

BeautyRetail
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