Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

UOMA By Sharon C. Launches at CVS Pharmacy Stores

UOMA By Sharon C. Launches at CVS Pharmacy Stores

UOMA By Sharon C., a beauty brand founded by Nigerian-born, LA and London-based former beauty executive Sharon Chuter, has launched in CVS Pharmacy. The brand, which is a sister brand to UOMA Beauty, offers a range of products that fuse…

BeautyRetail
Scentbird Announces Fragrance Collaboration with Saks

Scentbird Announces Fragrance Collaboration with Saks

Leading fragrance subscription company, Scentbird, will debut a partnership with Saks, the premier luxury ecommerce platform today. Through the collaboration, Scentbird subscribers will have access to a curated assortment of over 30 highly-coveted men’s, women’s and unisex fragrances from luxury…

BeautyBusiness
Pacsun collaborates with AI influencer Miquela [Update]

Pacsun collaborates with AI influencer Miquela [Update]

Pacsun, a leading youth-oriented specialty retailer, has taken a bold step into the metaverse by partnering with the first-ever virtual influencer, Miquela. This collaboration marked the beginning of an exciting marketing strategy for Pacsun, focusing on the virtual influencer space…

FashionMarketing
JCPenney becomes first department store offering AI/AR makeup

JCPenney becomes first department store offering AI/AR makeup

JCPenney continues to strengthen its offering as the go-to inclusive in-store and online shopping destination for diverse, working American families with the announcement of a partnership with Revieve, a personalized digital brand experience company working with global brands, retailers, and…

BeautyRetail
Boohoo Announces Ambassador Kourtney Kardashian Barker

Boohoo Announces Ambassador Kourtney Kardashian Barker

Global e-retailer boohoo announces collaboration and partnership with Kourtney Kardashian Barker, entertainment personality and the CEO & founder of Poosh. Kardashian Barker is the brand’s newest ambassador with a focus on sustainability, delivering two capsule collections that have been created…

Ecommerce
Chlöe Bailey Celebrates New Saks Campaign

Chlöe Bailey Celebrates New Saks Campaign

Saks Fifth Avenue is celebrating Fall Fashion with their new campaign featuring the talented Chlöe Bailey as their brand ambassador. Chlöe, an American singer, songwriter, and actress, is best known for being one half of the musical duo Chloe x…

BusinessFashion
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