Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Rokid Launches wearable AI with Ultralight AI Glasses Style

Rokid Launches wearable AI with Ultralight AI Glasses Style

The new Rokid Ai Glasses Style is now available globally, positioned as ultra light, prescription first AI glasses designed to bring everyday consumers into the era of wearable AI at a starting price of $299. Ultra light AI glasses built…

News
Top 10 Most Mentioned Fashion Brands by Influencers in 2025

Top 10 Most Mentioned Fashion Brands by Influencers in 2025

This report identifies and ranks the Top 10 Most Mentioned Fashion Brands by Influencers in 2025, based on a custom ranking focused exclusively on social media mention volume and engagement. The analysis synthesizes data from Earned Media Value (EMV) on…

Insights
Top 10 Juicy Couture Competitors (2026)

Top 10 Juicy Couture Competitors

This RB report provides a comprehensive analysis of the competitive landscape for Juicy Couture, the iconic Y2K fashion brand known for its velour tracksuits and “cozy glam” aesthetic. As the Y2K revival continues to dominate fashion trends in 2026, several…

FashionInsights
Top Rare Beauty Competitors and Alternatives

Top Rare Beauty Competitors and Alternatives

This RB report identifies and analyzes the top competitors to Rare Beauty, focusing on consumer sentiment, brand alignment, and market overlap. Our analysis, utilizing a proprietary Total Competitive Index (TCI). Fenty Beauty is the primary competitor in the prestige celebrity…

BeautyInsights
The Top 10 Most Expensive Travel Luggage by CPI Index

The Top 10 Most Expensive Travel Luggage by CPI Index

This report presents an analysis and ranking of the world’s most expensive travel luggage brands, determined by the Concentrated Premium Index (CPI). This metric is designed to quantify the average price concentration of a brand’s core offerings, highlighting brands whose…

Insights
Top 10 Most Quiet Luxury Brands

Top 10 Most Quiet Luxury Brands

In the luxury market, moving away from overt branding towards Quiet Luxury, or “stealth wealth.” This report identifies and ranks the Top 10 Quiet Luxury brands based on a weighted analysis of consumer sentiment, brand mentions, and press coverage over…

InsightsNews
Top 10 Aesthetic Fashion Trends That Dominated 2025

Top 10 Aesthetic Fashion Trends That Dominated 2025

The fashion landscape of 2025 was defined by a tension between functional minimalism and expressive maximalism. While the “Quiet Luxury” movement continued to anchor the high end market, consumer sentiment shifted toward more niche, identity driven aesthetics such as “Moto…

FashionTrends
Top 10 Men’s Fashion Trends That Dominated 2025

Top 10 Men’s Fashion Trends That Dominated 2025

The menswear landscape of 2025 was characterized by a shift toward “Rugged Luxury” and a sophisticated blending of traditional masculinity with softer, more expressive elements. While the “Quiet Luxury” movement remained a foundational pillar for the market, the year saw…

FashionNews
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