Contributor Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Revolve Faces $50 Million Lawsuit Over Influencer Partnerships

Revolve Faces $50 Million Lawsuit Over Influencer Partnerships

Gen Z-favorite retailer Revolve is under legal fire as a $50-million class-action lawsuit alleges the brand’s influencer marketing strategy misled at least a million shoppers by disguising paid endorsements as authentic recommendations. Influencer Marketing Under the Microscope The lawsuit, filed…

LawMarketing
Prose Opens New AI-powered Customization Center in California

Prose Opens New AI-powered Customization Center in California

Prose, the global leader in AI-powered custom hair and skin care, has opened the doors to its brand-new West Coast Customization Center in Commerce, California. The 43,000-square-foot facility officially launched on June 5, 2025, marking Prose’s first expansion outside New…

BeautyNews
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