Contributor Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Nuuly’s Thrift Shop Hits 50% Faster Resales Backed by Recurly

Nuuly’s Thrift Shop Hits 50% Faster Resales Backed by Recurly

Recurly, a leader in subscription management, and Nuuly, URBN’s clothing rental service, announced an expanded partnership to integrate a revamped Thrift Shop into Nuuly’s subscription model. The feature allows subscribers to purchase pre-loved clothing alongside rentals, reinforcing Nuuly’s sustainability goals while leveraging Recurly’s…

DTCEcommerce
5 Fatal Missteps That Lead To Forever 21 Second Bankruptcy

Opinion: 5 Fatal Missteps Leading to Forever 21 Bankruptcy

As I walk past another Forever 21 liquidation sale—the second in six years—I’m not struck by the company’s demise but rather by the audacity to blame economic factors when a series of boardroom failures is to blame. I’ve watched this…

Retail
73% Gen Z adjust shopping habits due to retail prices, report

73% Gen Z adjust shopping habits due to retail prices, report

As of 2025, Generation Z—the 70 million Americans born between 1997 and 2012—has solidified its role as the most influential demographic in US fashion, blending nostalgia, sustainability, and digital-first shopping habits to redefine industry norms. With an average annual apparel spend…

Insights
Bath & Body Works Bets On Scent To Win Gen Z

Bath & Body Works Bets On Scent To Win Gen Z

Bath & Body Works reveals surprising trend: Gen Z customers flock to physical stores to smell products before purchasing, defying digital shopping expectations. The fragrance and body care retailer is doubling down on this insight with a comprehensive strategy that…

Beauty
Is Hudson's Bay Closing in 2025?

Is Hudson’s Bay Closing in 2025?

As of March 2025, Hudson’s Bay, Canada’s oldest company, is facing a critical juncture. The iconic department store chain, which has been in operation since 1670, has announced plans to liquidate its entire business unless it secures additional financing. This…

BusinessFAQ
75% of Gen Z Purchases Outspend Millennials by 10%, Report

75% of Gen Z Purchases Outspend Millennials by 10%, Report

As of 2025, Generation Z—the 70 million Americans born between 1997 and 2012—has solidified its role as the most influential demographic in American fashion. Blending nostalgia, sustainability, and digital-first shopping habits to redefine industry norms, this cohort is steering brands toward…

Insights
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