DTCEcommerce

Nuuly’s Thrift Shop Hits 50% Faster Resales Backed by Recurly

Recurly, a leader in subscription management, and Nuuly, URBN’s clothing rental service, announced an expanded partnership to integrate a revamped Thrift Shop into Nuuly’s subscription model.

Published: Mar 18, 2025 12:51 PM

By Jeanel Alvarado

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Nuuly’s Thrift Shop Hits 50% Faster Resales Backed by Recurly

Credit: Nuuly, Recurly

Recurly, a leader in subscription management, and Nuuly, URBN’s clothing rental service, announced an expanded partnership to integrate a revamped Thrift Shop into Nuuly’s subscription model. The feature allows subscribers to purchase pre-loved clothing alongside rentals, reinforcing Nuuly’s sustainability goals while leveraging Recurly’s billing platform to streamline operations and retain customers.

Key Features of the Partnership Thrift Shop Integration: Subscribers can now buy up to five final-sale items monthly, shipped free with their next rental. Unlike Nuuly’s discontinued peer-to-peer resale app, the new Thrift Shop curates inventory directly from Nuuly’s stock, ensuring quality and reducing waste.

Partial Order Management: Recurly’s platform supports dynamic billing for mixed rental/purchase orders, enabling seamless customer experiences. Sustainability Focus: The initiative aligns with URBN’s broader eco-friendly strategy, diverting garments from landfills by reselling used items after rental cycles.

Retention and Growth The partnership builds on a collaboration dating to 2019, which has driven 50% YoY growth for Nuuly. According to Recurly’s 2025 State of Subscriptions Report, retention is the top priority for 67% of subscription businesses, making tools like Thrift Shop critical for loyalty.

Joe Rohrlich, Recurly CEO, noted: “Our platform handles billing complexities so Nuuly can innovate. Features like Thrift Shop keep customers engaged, turning rentals into long-term relationships.” David Hayne, President of Nuuly and URBN CTO, added: “Recurly’s adaptability has…

Nuuly’s Thrift Shop Hits 50% Faster Resales Backed by Recurly

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Nuuly’s Thrift Shop Hits 50% Faster Resales Backed by Recurly

Recurly, a leader in subscription management, and Nuuly, URBN’s clothing rental service, announced an expanded partnership to integrate a revamped Thrift Shop into Nuuly’s subscription model.

Unlock the rest of this story

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