Contributor Profile

Jeanel Alvarado

RetailBoss Contributor

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

2023 Holiday Shopping Trends Report

2023 Holiday Shopping Trends Report

Sitecore, a global leader in digital experience software working with brands like L’Oréal, Microsoft, and United Airlines, recently released its third annual 2023 US Holiday Report. The report reveals valuable insights into consumer shopping trends for the upcoming holiday season…

RetailTrends
Sephora technology

5 ways Sephora is innovating with technology

Sephora, a global leader in the beauty and personal care industry, has successfully navigated the technological revolution in retail by adopting a digital-first strategy. This approach has allowed Sephora to remain competitive in the face of online giants like Amazon…

BeautySephora
customer journey

What is the Customer Journey Map?

A customer journey map visually represents the customer’s experience with a company. It provides valuable insights into the needs of potential customers at every stage of their journey and the factors that motivate or inhibit their progress. This information can…

Strategy
Nordstrom North Carolina

Nordstrom Rack Opens New Location in North Carolina

Seattle-based fashion retail giant Nordstrom, Inc., has recently announced its plans to open a new Nordstrom Rack store in Mooresville, North Carolina. This move is part of the company’s ongoing expansion strategy. It is aimed at strengthening its network of…

BusinessRetail
independent retailer

Independent Retailer

Independent retailers stand out as unique entities in the vast landscape of retail businesses. These are privately owned businesses that sell goods produced by other companies. They are often called “Mom and Pop” shops or small businesses, although their sizes…

Terminology
NA-KD

How NA-KD Boosted Shipping Revenue by 82%

NA-KD, a Swedish fashion brand established in 2015, is best known in the fashion industry for its affordable yet trendy clothing. Collaborating with brand ambassadors and influencers globally, NA-KD has quickly become one of Europe’s top 20 fastest-growing companies. However,…

EcommerceFashion
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