Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

869 Articles Published | Follow:
Kohl's Sales Plummet as Retailer Loses Sight of Loyal Customers

Loyalty is the currency of retail success. But Kohl’s learned this lesson the hard way,…

Global Expansion Fuels Build-A-Bear's Record-Breaking Year

Build-A-Bear Workshop capped off its fourth consecutive year of record financial performance, announcing robust fiscal 2024…

5 Fatal Missteps That Lead To Forever 21 Second Bankruptcy

As I walk past another Forever 21 liquidation sale—the second in six years—I’m not struck…

73% Gen Z adjust shopping habits due to retail prices, report

As of 2025, Generation Z—the 70 million Americans born between 1997 and 2012—has solidified its role…

Serena Williams Launches First-Ever Children's Collection with Janie and Jack

Tennis legend and entrepreneur Serena Williams has debuted her inaugural children’s clothing line, Serena Williams…

How Generational Shifts Are Redefining the $366 Billion Luxury Market

The global luxury market is walking a tightrope between tradition and transformation as it approaches…

80% of Luxury Growth Strategy Collapses as Shoppers Say 'No' to Price Hikes

The global luxury fashion industry, once buoyed by relentless post-pandemic demand, now faces a prolonged…

Luxury Faces First Real Decline in 15 Years as 50 Million Consumers Exit

Over the past two years, the luxury industry’s customer base has contracted by approximately 50…

Gucci Regains Top Spot as Most Successful Luxury Brand on Douyin in China

Gucci has reclaimed its position as the most successful luxury brand on Douyin, China’s popular…

REVOLVE's 8th Annual Festival 2025 Returns with Desert Theme

REVOLVE has unveiled plans for its 8th Annual REVOLVE Festival, set to take place April 10–12,…

Fast Fashion Boom to Reach $79.2 Billion by 2029

The fast-fashion sector is poised for significant expansion as the fashion industry continues to evolve,…

Death Wish Coffee's Premium Canned Lattes Hit Retail Nationwide

Death Wish Coffee has expanded its product portfolio with the launch of Premium Ready-to-Drink Canned…

Nordstrom CFO Exits After Steering Retailer Through Privatization

Nordstrom reported fourth-quarter earnings Monday, highlighting resilience in its core luxury business and growth in…

VIOLETTE_FR Launches at Sephora

VIOLETTE_FR, the multi-category beauty brand founded by French makeup artist Violette Serrat, is set to…

TALA to Open Flagship Store on London’s Iconic Carnaby Street

The digitally native activewear brand TALA, founded in 2019 by Grace Beverley—a former Oxford music student turned…

Cécred

Beyoncé’s Cécred has redefined celebrity beauty branding with its Ulta Beauty partnership – the retailer’s…

13 Best Examples of Augmented Reality in Retail

In a transformative leap for the retail industry, augmented reality (AR) and virtual reality (VR)…

10 Ways To Move Your Fashion Brand from DTC to Retail Stores

The journey from Direct-to-Consumer (DTC) to retail stores is a significant milestone for any fashion…

Over 520,000 Fashion Merchants Ranked as the Biggest Users on Shopify

Shopify is a leading website hosting provider for diverse e-commerce sectors worldwide. It’s no surprise…