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In recent years, brands have increasingly turned to podcasts as owned marketing channels to reach and engage with their target audience. This shift can be attributed to several key benefits that podcast marketing offers over traditional marketing channels. Firstly, podcasts…
A New York-based fashion brand, Telfar known for its popular shopping bag totes, is set to trial a new pricing model based on consumer demand. Founded in 2005 by Telfar Clemens, the brand has always aimed to make fashion accessible…
A luxury resale marketplace, The RealReal has decided to wind down its beauty business as it shifts focus towards its core luxury consignment operations. Amid economic uncertainty and increasing competition in the secondhand market, the company is reallocating resources from…
JD.com, a leading Chinese e-commerce giant, is set to expand its logistics operations in the United States with the opening of a new self-operating warehouse in California. This state-of-the-art facility will be the company’s third warehouse in the state, joining…
Selfridges, the luxury department store, has recently introduced a made-to-measure service in collaboration with eight renowned brands, including Giorgio Armani, Prada, and Thom Browne. This move comes as a response to the increased demand for tailored clothing, with the retailer…
In the ever-evolving world of direct-to-consumer (DTC) brands, securing funding can be a daunting task. However, partnerships with established retailers can provide a powerful solution. By leveraging the strengths of both parties, DTC brands can tap into a wider audience…
The Latinx-owned hair care brand, Ceremonia has made history by becoming the first of its kind to be sold at Sephora. Founded by Babba Rivera, a Chilean-Swedish entrepreneur, Ceremonia launched in October 2020 with a mission to celebrate the richness…
Product packaging plays a crucial role in the sales and overall success of a product. It not only serves as a protective layer for the product but also acts as a marketing tool that influences consumer buying behavior. Effective packaging…
Maintaining a registered trademark is essential to ensure its validity and protection. To maintain a registered trademark, owners must follow specific steps and meet certain requirements set by the United States Patent and Trademark Office (USPTO). Firstly, it is important…
Live shopping, a popular trend in China, has been touted as the next big disruptor in the US retail industry. However, despite significant investments from tech giants and retailers, live shopping has not yet taken off in the US as…