Contributor Profile

Jeanel Alvarado

RetailBoss Contributor

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Super Bowl 2023: Rihanna’s Fenty was big marketing win

Super Bowl 2023: Rihanna’s Fenty was big marketing win

Rihanna’s Super Bowl Halftime Show proved to be a game-changer for her beauty brand, Fenty Beauty. The global popstar cleverly used the platform to showcase her makeup line, resulting in a significant boost in sales and brand awareness. In this…

Retail
House of M Beauty Secures $2 Million For Retail Expansion

House of M Beauty Secures $2 Million For Retail Expansion

The luxury saffron-infused skincare brand, House of M Beauty founded by Vietnamese immigrant Anne Oliver in 2019, has successfully raised $2 million in just two months. The saffron-infused skincare line is based in Tustin, California, and has gained significant traction…

BeautyDTC
Clinique Launches Virtual Lab Designed To Be Mobile-First

Clinique Launches Virtual Lab Designed To Be Mobile-First

Clinique, a renowned skincare and cosmetics brand, has taken a bold step into the digital world by launching The Clinique Lab, an immersive virtual retail experience that combines elements of gaming, education, and personalization. This innovative platform allows customers to…

Beauty
Deinfluencing Trend: Definition, Marketing Strategy & Examples

Deinfluencing: Definition & Examples

Deinfluencing, the diminishing reliance on traditional influencers, has become a defining trend in the social media landscape 2025. As platforms evolve and consumer behavior shifts, brands rethink their marketing strategies to adapt to this new reality. But what exactly is…

FAQGlossary
Winky Lux Expands Into Canada at Shoppers Drug Mart

Winky Lux Expands Into Canada at Shoppers Drug Mart

Winky Lux, a popular beauty brand known for its fun and innovative products, has recently expanded into Canada through a partnership with Shoppers Drug Mart, the country’s leading health and beauty retailer. This marks the brand’s first major international retail…

BeautyDTC
DressX raises $15M for digital fashion platform

DressX raises $15M for digital fashion platform

DressX, a revolutionary fashion tech company, is transforming the way we perceive and consume fashion has successfully raised $15 million in a Series A funding round led by European crypto investment firm Greenfield Capital. Other participants in the round included…

FashionTechnology
Bobbi Brown left Estée Lauder to launch a startup

Bobbi Brown left Estée Lauder to launch a startup

Legendary makeup artist and entrepreneur Bobbi Brown revolutionized the beauty industry with her eponymous makeup line, which she sold her brand to Estée Lauder in 1995 for a reported $74.5 million. At the time, Brown’s brand was gaining significant success…

BeautyRetail
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