Contributor Profile

Jeanel Alvarado

RetailBoss Contributor

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

How to create a luxury retail experience?

In the world of luxury retail, creating an exceptional customer experience is paramount. Luxury brands understand that their customers expect nothing less than the best, and it is through delivering a truly luxurious retail experience that they can stand out…

FashionLuxury
Why is BNPL good for retailers?

Why is BNPL good for retailers?

Buy Now, Pay Later (BNPL) financing has become increasingly popular among consumers and retailers alike. This payment method allows customers to purchase items and pay for them in smaller installments over a specified period, often with no interest or credit…

FAQPayments

What is Retail Therapy?

In the hustle and bustle of modern life, where stress and emotional upheaval are often just around the corner, many have turned to a unique form of self-care known as retail therapy. This term encapsulates the act of shopping with…

GlossaryStrategy
Breadth vs. Depth

Breadth vs. Depth: What’s The Difference?

In today’s competitive retail landscape, companies face the challenge of determining the optimal breadth and depth of their product line strategy. This crucial decision can directly impact key retail metrics such as turn, weeks of inventory, and overall profitability. But…

GlossaryStrategy