Louis Vuitton has opened a new menswear dedicated boutique at Selfridges London on Oxford Street, expanding its existing presence within the iconic department store. The opening appears to be part of a broader Louis Vuitton retail strategy following the brand’s first menswear dedicated store launch at Selfridges Manchester Exchange Square in September 2025.
Store Location and Format
The Louis Vuitton concession at Selfridges London is located at 400 Oxford Street, with spaces across multiple floors including accessories on the ground floor, men’s on the first floor, and women’s and the shoe gallery on the second floor. The store operates Monday through Friday from 10:00 AM to 10:00 PM, Saturday from 10:00 AM to 9:00 PM, and Sunday from 11:30 AM to 6:00 PM.
Manchester Precedent
The Manchester menswear store, which opened in September 2025, features Pharrell Williams’ Autumn 2026 collection and serves as a one stop shopping destination. The L shaped space offers a comprehensive selection of menswear including leather goods, footwear, ready to wear, accessories, jewellery, and lifestyle items, with an exclusive VIP area for private shopping experiences.
Services and Experience
The Selfridges London location offers personalization, after care, in store belt customization, fragrance fountains, and hot stamping services. The store operates by appointment only, with bookings available through the Louis Vuitton website. The location features Louis Vuitton’s Spring Summer 2026 Pre Collection alongside core collections.
Broader London Presence
Louis Vuitton maintains a significant retail footprint in London, including standalone boutiques and the recently launched Louis Vuitton Hotel pop-up at 28 Berkeley Square in Mayfair, running from April 24 to June 21, 2026. The temporary hotel concept offers immersive brand experiences, including dining, DJs, and exclusive product access.
