BeautyNews

The Potion Studio Becomes Ulta Beauty’s First Black and Middle Eastern Owned Brand

The brand's 'Healthy Hair in Every Climate' philosophy is built around simplified routines, premium ingredients, and multifunctional formulas.

BeautyNews

The Potion Studio Becomes Ulta Beauty’s First Black and Middle Eastern Owned Brand

The Potion Studio has entered Ulta Beauty with its core climate adaptive haircare range and the new Control Potion Styling Gel, now available in more than 450 stores and on ulta.com. The launch makes the Los Angeles haircare brand Ulta Beauty’s first Black and Middle Eastern owned brand, marking a notable addition to the retailer’s prestige textured hair assortment.

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