BeautyExclusive

REFY Launches at Sephora EU With a Paris Champs Élysées Podium

The Sephora launch provides REFY with a physical retail platform to enhance its brand visibility and customer experience in Europe.

Published: Aug 26, 2026 5:54 PM

By Jeanel Alvarado

BeautyExclusive

Add RETAILBOSS as Preferred Source

BeautyExclusive

REFY Launches at Sephora EU With a Paris Champs Élysées Podium

REFY has launched with Sephora EU, bringing the British beauty brand’s sculpting, skin prep and colour products to a wider European customer base. To mark the arrival, the brand installed a retail podium at Sephora Champs Élysées in Paris, creating a high visibility launch moment in one of beauty retail’s most recognised destinations.

The launch makes REFY’s products available through Sephora’s European network, expanding the brand beyond its direct to consumer business and existing retail partnerships. In France, REFY was offered as an app exclusive from August 14 to 16, before products became available through Sephora channels from August 21 and August 25.

A Major European Retail Move The Sephora partnership gives REFY a larger physical retail platform in Europe. For a brand known for its social media-led community and direct online sales, entering Sephora offers customers a chance to see, test and match products in person.

The brand’s range includes its bestselling Brow Sculpt, Face Sculpt, Face Setter, Skin Base, Glow & Sculpt Primer, Cream Bronzer, Watercolour Blush and lip products. The assortment centres on multifunctional formulas that help customers shape, prepare and enhance the complexion with lightweight textures.

REFY’s Brow Sculpt is a sculpting brow gel designed to lift and set brows, while Face Sculpt combines a lightweight gel-cream formula with an integrated roller applicator. Products such as Skin Base and Glow & Sculpt Primer extend the brand’s positioning into complexion and…

REFY Launches at Sephora EU With a Paris Champs Élysées Podium

Members-only article

Unlock the rest of this story

Join free to keep reading RetailBoss beauty coverage, industry analysis, and market intelligence.

Company

Account name Used publicly if you comment. We encourage your real first name.

Password

Send me RetailBoss newsletter emails through Substack. I can unsubscribe anytime. Confirm that I want to create a free RetailBoss account.

Free access. No credit card required. Your account is created after you verify your email.

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since: 2011
Audience: 50 Million+
Coverage: Global Markets

Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.