Author Profile

Sam Ohemeng

Digital Editor

Sam Ohemeng is Digital Editor at RETAILBOSS, covering sportswear, footwear, and retail, with a background in wellness and sports.

  • News
  • Fashion
  • Marketing
  • Retail
  • Ecommerce

About

About Sam Ohemeng

Sam Ohemeng is Digital Editor at RETAILBOSS, covering sportswear, footwear, and retail. He has a background in wellness and sports. His reporting follows athletic brands, fitness-led experiences, athlete partnerships, and the connection between sport, community, and commerce. He also covers store openings and retail technology. His recent work includes reporting on adidas running events, Gymshark's Conditioning Club, Under Armour's store formats, and WHOOP's recovery experience at Paris Fashion Week.

Latest Stories

Articles by Sam Ohemeng

TIRTIR Brings K-Beauty Pop-Ups to Los Angeles and Tokyo 

TIRTIR Brings K-Beauty Pop-Ups to Los Angeles and Tokyo 

The K-beauty phenomenon TIRTIR is set to electrify global beauty fans with two simultaneous pop-ups in November 2025, in Los Angeles and Tokyo, a move that underscores the brand’s rocket-speed international expansion, cult following, and commitment to community-first brand experiences. Pop-Up…

BeautyNews
TAG Heuer and New Balance Launch AI-Driven Luxury Smartwatch Combining Swiss Precision and Athletic Innovation

TAG Heuer x New Balance Unveil an AI-Powered Smartwatch

TAG Heuer and New Balance have revealed a headline collaboration for 2025—an AI-empowered luxury smartwatch that merges the storied horology of TAG Heuer with New Balance’s cutting-edge running technology. The special-edition partnership introduces the TAG Heuer Connected Calibre E5 40mm…

FashionNews
Is Sincerely Yours Skincare Safe for Kids?

Is Sincerely Yours Skincare Safe for Kids?

Concerned about the viral “Sephora kids” skincare trend, many parents are scrutinizing what brands are truly safe for tweens and young teens. Sincerely Yours Skincare,co-founded by YouTube personalities Salish and Jordan Matter and launched at Sephora in September 2025, is…

BeautyNews
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