adidas Returns as International Biathlon Union Clothing Partner
Worldwide staff outfitting and fan activations extend the sportswear brand’s biathlon presence beyond its existing federation and athlete relationships.
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Articles by Sam Ohemeng
Ferrari Brings Its Universo Brand Exhibition to India for the First Time
The immersive presentation combines racing, sports cars and lifestyle to introduce the brand’s wider identity to an Indian audience.
adidas Originals Launches BamBam’s EYES ON ME Collection in Thailand
The Thailand-created collaboration carries the artist’s eye emblem and signature across denim, sportswear and accessories.
AMIRI Returns for a Second Season of FC Barcelona Formalwear
Club crests, burgundy leather and pinstriped tailoring define the luxury house’s latest wardrobe for Barcelona’s players.
Represent Builds Its Bangkok Retail Presence at Central Embassy
A bright, tree-lined space presents the British label’s clothing and accessories as its products also reach shoppers through Central Online.
ASICS Appoints Kei Nishikori to a Multi-Year Advisory Role
ASICS appoints Kei Nishikori as a multi-year advisor for product development and sports participation.
Clarks Opens a Bahrain Store With Jashanmal as It Builds Its Regional Retail Presence
Clarks' new Bahrain store, supported by local partner Jashanmal Group, emphasizes regional growth and consumer-led strategies.
Cole Haan Brings 3D Foot Scanning to Its New Disney Springs Flagship
Disney Springs flagship introduces Cole Haan’s latest US retail concept with 3D foot scanning.
Hublot Returns to Its Gold-and-Rubber Origins With the Classic Fusion Tributo
The new 38mm yellow- and white-gold models revisit Carlo Crocco’s 1980 design with a self-winding manufacture movement.
adidas Signs Parramatta Eels Apparel Partnership Starting in 2027
adidas becomes the exclusive on-field and training apparel supplier for Parramatta Eels teams from 2027.