e.l.f. Launches Mirror Mix as Its Music Strategy Expands Across Streaming and Roblox
The beauty brand’s second original album features seven rising artists, with a Genius live performance and distribution across music platforms and Roblox.
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Articles by Sam Ohemeng
Salomon Opens Its First UK Store Outside London at Liverpool ONE
Salomon has opened on Peter’s Lane at Liverpool ONE, extending its UK store network beyond London with a footwear-focused retail format.
Dr. Martens Launches ‘With Bouncing Soles’ Across Brand, Ecommerce and Stores
Dr. Martens is rolling out a new global brand platform alongside a redesigned ecommerce experience and four Brand Centre relaunches in Europe and the U.S.
Hublot Brings an 844 Square Foot Boutique to Chicago Fulton Market
Hublot opens an 844-square-foot boutique in Chicago’s Fulton Market, strengthening its North American luxury retail network.
Timberland Adds One Nation Paris to Its International Retail Rollout
Timberland expands its Paris-area retail footprint with a new outlet store at One Nation Paris in Les Clayes-sous-Bois.
On Sets 2029 Growth Targets as It Expands Into Football and Golf
On targets at least CHF 5.6 billion in 2029 revenue while expanding into football and golf.
Diesel Turns Its Spring/Summer 2027 Runway Into a 200-Performer Club Experience
The house used a purpose-built club, audience-embedded performers and a denim-led collection to make its runway a live brand experience.
ICICLE Turns Its Shanghai Cultural Space Into an Ilion Huit Exhibition
ICICLE's Shanghai cultural space is hosting 25 analogue photographs by Ilion Huit, extending the brand's physical destination beyond shopping.
DVF Opens New York Fashion Week With Henry Zankov’s First Collection
DVF's Spring Summer 2027 runway show on The High Line marked Henry Zankov's debut as Artistic Director, showcasing a new creative chapter for the brand.
Nike Builds Keely Hodgkinson’s One-of-One Speed Suit Around Athlete Feedback
Nike worked with Keely Hodgkinson on a one-of-one speed suit for ATHLOS London, translating athlete feedback into fit, movement and design decisions.