Ferrari Inaugurates Riyadh Showroom as New Retail Identity Reaches Middle East
The Riyadh location is Ferrari's first in Asia and the Middle East to adopt its latest showroom concept, with private configuration, delivery and community spaces.
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Articles by Sam Ohemeng
Shopify Adds Grok Connector for Merchant Store Operations
The integration lets approved Grok and Grok Bot users work with store data and selected back-office tasks, with access limited by merchant permissions.
Cold Culture Makes Its Paris Le Marais Store Permanent After Pop Up Run
The Spanish streetwear label has reopened at 67 Rue du Temple with a permanent lease and a store design built around its visual identity.
De Beers and Botswana Extend Letsile Tebogo Partnership in 3 Year Diamond Campaign
De Beers and Botswana have extended their Letsile Tebogo partnership into a three-year programme, linking the sprinter’s road to LA28 with natural-diamond storytelling.
Ray-Ban Brings Japanese Craft and Fragment Eyewear to ComplexCon
At ComplexCon in Los Angeles, Ray-Ban paired live Japanese eyewear finishing with an ultra-limited Fragment collaboration.
JD Sports and ASICS Take Their House Format to Paris Fashion Week
The October 2–3 Paris activation mixed footwear, music, customization and community programming around the GEL-STRATUS MC.
adidas Takes Its Mercedes-AMG PETRONAS Collection Beyond the Circuit in Kuala Lumpur
adidas activates its Mercedes-AMG PETRONAS partnership across Kuala Lumpur with product and fan experiences.
adidas Marks Lionel Messi’s Argentina Farewell With a Commemorative Collection
adidas announces an Argentina collection tied to a claimed final national-team appearance for Messi.
Nike Turns Melbourne Central Store Into a Running-Led Retail Platform
Nike has reworked its Melbourne Central store around running, using flexible merchandising, Nike By You personalization and event-led activations to turn the location into a year-round community platform.
Momentum Sports Opens Two Running Specialty Stores in Taiwan
Momentum Run’s new Taipei and Tainan stores combine multi-brand running retail with in-store services aimed at local runners.