On Enters Football With an Athlete-Led Product Strategy
On’s football entry brings Kylian Mbappé, Thierry Henry and Sydney Schertenleib into a programme linking product development with category expansion.
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Articles by Sam Ohemeng
On Demonstrates LightSpray Robotic Shoe Manufacturing at Swiss Embassy in Washington
On demonstrated its LightSpray robotic shoe-upper manufacturing process at the Swiss Embassy in Washington, connecting footwear innovation with Swiss engineering expertise.
Arc’teryx and Protect Our Winters Put Circular Product Design Into the Sperro SV
Arc’teryx and Protect Our Winters connect materials, durability, repair and end-of-use planning through the Sperro SV and the System 0 circular-design platform.
ASICS Turns Its 1998 Japan Football Heritage Into a Fluxo W7M Gaming Collection
ASICS enters esports through its first gaming apparel collection with Brazil’s Fluxo W7M, connecting performance heritage with digital culture.
RIMOWA Brings Its Aluminium Luggage Proposition to La Samaritaine Paris Pont-Neuf
La Samaritaine's Pont-Neuf location serves as a prestigious backdrop for RIMOWA's display, highlighting the brand's aluminum innovation and luxury.
Talbots Uses New York Fashion Week to Broaden Its Brand Conversation
Talbots is using its first official New York Fashion Week activation to connect a fall campaign, social storytelling and loyalty strategy.
Amerex Extends Its Licensed Fashion Portfolio With Jeep Outerwear
Amerex is extending its licensed-apparel portfolio with a Jeep-branded outerwear collection for fall 2026, moving the automotive name further into fashion and lifestyle distribution.
Louis Vuitton Puts AI and Organizational Culture on Its Manager Forum Agenda
Louis Vuitton brought headquarters managers together for its annual Manager Forum, placing artificial intelligence and organizational culture on the agenda as the house considers how leaders guide teams through change.
Arc’teryx Expands Montréal Store With Repair and Resale Services
Arc’teryx has relocated its Sainte-Catherine Street store into a 9,599-square-foot, three-level Alpha Store in Montréal, making its largest investment in the city’s retail presence to date.
Boot Barn Sees Sales and EPS at High End of Guidance as Catrgories Improve
Boot Barn expects second-quarter sales and earnings per share at the high end of its existing guidance ranges, following an improvement in trading during August and early September.