ASOS and adidas Bring Collection 05 to a Four-Day Champs-Élysées Pop-Up
ASOS and adidas take Collection 05 into the Champs-Élysées store for October 16–19, extending the collaboration beyond ecommerce.
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Articles by Sam Ohemeng
Mercedes-Benz and adidas Launch a Samba Collaboration to Open a Wider Partnership
Mercedes-Benz and adidas launched their limited-edition Samba OG collaboration on October 13, turning design details from the carmaker’s S-Class into a lifestyle footwear product. The release marks the start of a strategic partnership that the companies say will include further projects.
Skechers Opens Stores at CYTA Innsbruck and Seemaxx Radolfzell on the Same Day
Skechers opened a Tyrol flagship at CYTA near Innsbruck and a store at Seemaxx Outlet Center in Radolfzell on October 2, extending its European retail network across two different shopping destinations.
JD Sports Opens Its Largest African Store and Launches South Africa Ecommerce
JD Sports has opened a Mall of Africa flagship and launched South African ecommerce with TFG, expanding a franchise network that the retailer says now spans 14 stores.
JD and Nike Turn Studio Fleece Into a Two-Day London Music Activation
JD and Nike turned a JD-exclusive Studio Fleece hoodie and joggers set into a two-day London activation, using music workshops and a retro office setting to connect the product launch with participatory experiences.
adidas Connects Chicago Marathon Race Week With Fleet Feet and Its Water Tower Store
adidas connected its Chicago Marathon programme to both its own retail network and local partner Fleet Feet Chicago, combining race-week product testing, a community run and a city-specific apparel and footwear pack.
Gymshark Brings Conditioning Club to Austin With Scratch Creative
Gymshark’s Austin activation paired its Conditioning Club collection with running, lifting and recovery, with production by Scratch Creative.
Moncler Opens a New Retail Space at Le Bon Marché in Paris
The September opening gives Moncler a defined branded environment within the Paris department store, with dark fixtures and an open approach to the surrounding floor.
Off-White and Zellerfeld Launch 3D-Printed Arrows Teaser Slides Through a Single Retail Channel
Off-White’s new collaboration with Zellerfeld puts a five-colorway slide on the footwear company’s direct platform, pairing fashion design with 3D printing and a single-channel launch.
Under Armour Tests a Brand House Factory House Hybrid at Its First Montana Store
Bozeman Sports House combines full-price performance product and value-oriented assortment in one store near Montana State University.