Mirakl Adds AI Creative Studio to Turn Product Images Into Retail Media Ads

Advertisers can open the tool from the creative-set step of a display ad group or from the main navigation. They select a product, a visual theme and the required formats, then preview the generated assets.

Prompt-based refinements and regeneration let them adjust the results before saving the assets and adding them to an ad group. A Creative Library stores the finished assets for management and reuse across campaigns.

For marketplace sellers without a dedicated design team, that puts image generation, format adaptation and campaign activation inside one platform instead of requiring a separate production handoff.

In its product announcement, Mirakl said half of self-service display campaigns remain in draft because sellers lack the design expertise to produce correctly formatted assets. Creative Studio targets that production bottleneck; generated material still has to meet publisher, brand, legal and format requirements.