H&M Enters Paraguay With a 2,245 Square Metre Flagship Store in Asunción
The launch of H&M's new store in Paraguay, attended by key executives and featuring entertainment, underscores the brand's commitment to expanding its presence in the region.
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Executive Editor
Shipra Bohara is Executive Editor at RETAILBOSS, covering fashion, beauty, and luxury retail, with a background in fashion business and design studies.
About
Shipra Bohara is Executive Editor at RETAILBOSS, covering fashion, beauty, and luxury retail. She has a background in fashion business and design studies. Her coverage spans designer collections, product launches, brand collaborations, and the ways retailers bring products to market through stores, pop-ups, and travel retail. Her recent work includes reporting on Mytheresa's exclusive capsules, Snow Goose collections, and beauty retail experiences from Kiehl's and Shiseido.
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The launch of H&M's new store in Paraguay, attended by key executives and featuring entertainment, underscores the brand's commitment to expanding its presence in the region.
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