MAKE UP FOR EVER Opens an Interactive Beauty Counter at Changsha Wangfujing

The new Changsha counter brings the brand’s professional makeup identity into a more experiential retail setting. Rather than relying only on conventional shelves and product fixtures, the space invites shoppers to sit, test textures, explore shades and engage with makeup in a more hands on way.

A New Retail Format The Changsha Wangfujing location is designed around MAKE UP FOR EVER’s key brand values of artistry, performance, creativity and professional expertise. The visual concept uses bold colour displays and accessible product zones that encourage customers to browse at their own pace.

The store layout makes product discovery a visible part of the retail journey, creating an environment where shoppers can move beyond simply looking at packaging. At the centre of the space is a large play table. The feature gives visitors a place to sit, experiment with products and explore different makeup techniques.

It creates a more relaxed setting for customers who want to test a formula, compare shades or learn how a product works before making a purchase. Colourful product displays surround the table, creating an energetic retail environment that reflects the brand’s focus on…