LISTERINE Creates a New Wellness Stop in Front of Scene Cinema

The booth is designed to introduce customers to LISTERINE’s role in an everyday oral care routine. It also gives the brand a high visibility location near a major entertainment anchor, creating an easy opportunity for shoppers and cinema guests to stop, learn and discover its products.

A Visible Retail Placement The LISTERINE booth is located in front of Scene Cinema at District 5 Mall, a retail and entertainment destination on Ain El Sokhna Road in New Cairo. Scene Cinema is a major draw for visitors to the development, making the surrounding area a natural point for an experiential brand activation.

District 5 is developed by MARAKEZ and combines shopping, dining, offices, entertainment and residential offerings. The destination has been designed around an urban lifestyle setting, with retail experiences intended to attract visitors throughout the day. This kind of placement is particularly relevant for a daily use product.

Oral care is part of most consumers’ routines, but it is not always a category that receives much attention at the point of purchase. A branded booth can help make the category more visible by encouraging customers to pause and consider how they care for…