L’Occitane Extends Beauty Discovery Into Hôtel Quintessence’s Guest Experience
L’Occitane en Provence’s new amenity partnership puts the brand inside a luxury hotel stay on Lake Tremblant.
Latest Stories
Articles by Shipra Bohara
Mulberry Certifies Under New B Corp Standards as Business Accountability Requirements Expand
Mulberry’s updated B Corp certification puts governance, labor and environmental requirements alongside its luxury positioning.
Neiman Marcus Puts Personal Styling at the Center of Its Fall 2026 Campaign
Neiman Marcus connects its Fall 2026 campaign to personal styling, using tastemakers’ homes and its Beverly Hills store to show how luxury curation works across channels.
Byredo Turns Its Stockholm Flagship Into a New Stage for Brand Discovery
The store's new visual identity and atmosphere enhance the brand's heritage and create a unique retail experience.
Louis Vuitton Unveils a Venini Glass Trophy for the 2026 Dolomites Classic Run
The 2026 Dolomites Classic Run, a 4-day event, celebrates classic motoring with 25 historic cars, art, and craftsmanship.
Urban Outfitters Welcomes Boulder Students With a Custom Birkenstock Charm Bar
The UO x Birkenstock charm bar offered students the chance to personalize their footwear with local symbols, enhancing their connection to the University of Colorado Boulder.
Nike ACG Turns a 4.5 Kilometre Trail Cleanup Into Product Testing
Nike's 'Run Free with Yao Miao' programme introduced 12 girls to trail running at the youth race start line, emphasizing the event's youth development element.
Starbucks Uses Warm Walnut and Local Art for Its New Naples Coffeehouse
The new Starbucks store, part of the Poinciana Plaza retail centre, offers a modern coffeehouse experience with a focus on community and customer needs.
Clive Christian Opens a Radical Dubai Mall Flagship With Victorian Woodwork and Chrome Sofas
The store's innovative design challenges traditional retail norms, creating a visually striking and engaging atmosphere.
Ratings and Reviews Become More Influential Than Discounts Online
Retailers can no longer expect promotional pricing to compensate for incomplete product information or weak customer proof.