AWH and Edie Parker Launches Latest Pre-Roll Collection
Ascend Wellness Holdings, Inc, a multi-state, vertically-integrated cannabis operator, and Edie Parker, a luxury fashion brand known for its vintage-inspired clutches and handbags, today announced the debut of Flower by Edie Parkerpre-rolls in Massachusetts.
In May, AWH and Edie Parker announced an exclusive wholesale licensing agreement to bring Flower by Edie Parker products to emerging adult-use markets in Massachusetts and Illinois. The coveted West Coast brand first expanded beyond Californiaearlier in March by launching sales in Colorado.
Flower by Edie Parker Dubbed “the Coco Chanel of Luxury Cannabis” by Forbes is now available at AWH’s flagship Boston location at 272 Friend St and became available statewide via AWH’s distribution network on October 3rd. By early November, patients and consumers in Illinoiswill also be able to purchase Flower by Edie Parker pre-rolls at all eight of AWH’s retail locations. Elegantly packaged and sold in new ‘Best Buds’ twin packs of 0.5 gram pre-rolls, customers can choose from three distinct offerings including:
- Early Bird, a sativa product featuring a light and creative flavor that pairs well with morning hike or mid-afternoon coffee.
- Happiest Hour, a hybrid product that’s party perfect, ideal for hanging with friends or a night out dancing.
- Nightcap, an indica perfect for evening or any relaxation ritual.
“Edie Parker’s brand is known for its elegant aesthetic and devotion to delivering top-notch cannabis products and accessories,” said AWH Founder and CEO Abner Kurtin. “We believe Edie Parker will elevate and expand the selection at AWH stores, enticing new customers and delighting returning ones. Bringing this exceptional West Coast brand out East is part of our ongoing strategy of developing deeper relationships with customers in our existing markets, and we are excited to bring Edie Parker’s products to this increasingly sophisticated audience.”
In addition to debuting its pre-rolls in Massachusetts and Illinois, Edie Parker will offer a curated assortment of the brand’s vibrant and artisanal cannabis accessories wherever their products are sold and plan to launch a number of brand activations at AWH stores over the next month. AWH pop-ups will include Edie Parker’sacclaimed branding featuring imagery, banners and whimsical activations similar to the brand’s most recent New York Fashion Week event.
“Our brand is all about celebrating cannabis with others, and we are thrilled to share our distinctive line of products with two new communities of consumers,” said Brett Heyman, Founder of Flower by Edie Parker. “The idea behind our Best Buds pre-rolls is to share premium cannabis with your best bud. No matter the occasion, our line of products was created to surprise and delight. The AWH team shares our commitment to bringing fun yet polished cannabis experiences to the everyday consumer, and our partnership enables us to show even more consumers how to be loud and proud about their love for the plant.”
SOURCE Ascend Wellness Holdings, Inc.
I have 15 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a speaker, consultant and former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.