Babies”R”Us®, announced today an exciting new partnership with premiere shopping and entertainment destination American Dream in Bergen County, New Jersey, to bring the beloved Babies”R”Us brand back to customers in the United States with the debut of its first flagship store, which is scheduled to open this summer.
“Following the success of the Toy’s R Us flagship which opened just over a year ago, we are thrilled to see Babies”R”Us back in the U.S. as part of the unparalleled retail experience that can only be found at American Dream,” said Don Ghermezian, President and CEO of American Dream. “We are excited to add the first Babies”R”Us flagship to our robust retail and entertainment lineup and know that families with young children and expecting parents will be thrilled to have access to this incredible destination for all their baby related needs.”
Ahead of the U.S. flagship opening, Babies”R”Us will begin to roll out content and resources for new and expecting parents across its digital channels. Starting with a video feature from actress and first-time mother-to-be Gina Rodriguez.
“Since acquiring both the Babies”R”Us and Toys”R”Us brands in 2021, our mission has been laser-focused on bringing them back to America,” said Yehuda Shmidman, Chairman and CEO of WHP Global. “We achieved that mission for Toys”R”Us by opening our global Flagship at American Dream and through our landmark partnership with Macy’s. Our plan to open Babies”R”Us at American Dream in the coming months is a huge milestone in the return of Babies”R”Us to the U.S.A., and it sets the stage for a national rollout of Babies”R”Us in the future.”